서울렉티드

Less fuss. A simpler daily routine.

Daily skincare, curated in Seoul.

See the rangeContact us
Our standard for everyday skincare

We start with real skin concerns, then look to the ingredients and skincare trends gaining attention in Korea. We shape them into products that are easy to understand and easy to use every day. No need to decode every ingredient. Choose what your skin needs today.

K-beauty, curated in Seoul
Only what you need, kept simple
Comfortable textures for every day
A woman in white holding the Aqua Boost Toner by a sunlit window

Everyday skincare,
chosen in Seoul.

Choose what your skin needs and keep your routine simple.

Mugwort — Artemisia leaf
A Seoul Chapter

Familiar in Korea,
made for everyday skincare.

Mugwort has long been part of everyday life in Korea, from food to tea.
Every product in Seoulected's first skincare line contains mugwort extract.

Mugwort · 쑥
The Range · 5 Steps

Everyday skincare, made simple.

Seoulected · Step 1 — Cleanse
Cleanser80 g

Daily Pore Cleanser

A thorough cleanse,
a comfortable finish.
Texture

Soft, dense cream foam

Ritual
  1. 1Cleanser
  2. 2Toner
  3. 3Serum
  4. 4Moisturizer
  5. 5Eye Cream
Daily Pore Cleanser with foam texture
Key Ingredients

Salicylic Acid (BHA)

Niacinamide

Profile

If your skin feels tight after cleansing: a soft cream foam washes away surface impurities, leaving skin feeling comfortable and refreshed.

Key Points

Clean, refreshed feel · Comfortable finish

How to Use

Massage onto damp skin, then rinse with lukewarm water.

Seoulected · Step 2 — Tone
Toner150 ml

Aqua Boost Toner

A fresh first layer
of hydration.
Texture

Fresh, watery essence

Ritual
  1. 1Cleanser
  2. 2Toner
  3. 3Serum
  4. 4Moisturizer
  5. 5Eye Cream
Aqua Boost Toner with texture swatch
Key Ingredients

Beta-Glucan

Panthenol

Profile

For skin that feels dry after cleansing, this watery essence absorbs quickly, leaving skin feeling smooth, hydrated, and ready for the next step.

Key Points

Light hydration · Fresh finish

How to Use

Pat a few drops into skin until fully absorbed.

Seoulected · Step 3 — Treat
Serum32 ml

Hydra Glow Serum

Fresh hydration,
a subtle glow.
Texture

Silky gel serum

Ritual
  1. 1Cleanser
  2. 2Toner
  3. 3Serum
  4. 4Moisturizer
  5. 5Eye Cream
Hydra Glow Serum with texture swatch
Key Ingredients

Hyaluronic Acid

Ceramide NP

Profile

For skin that looks dull and feels dry, this silky gel serum absorbs without stickiness, leaving skin feeling hydrated with a subtle, natural-looking glow. It layers smoothly with other products.

Key Points

Dewy hydration · Subtle glow

How to Use

Apply a few drops to clean skin before cream.

Seoulected · Step 4 — Seal
Moisturizer50 g

Peptide Lock-In Cream

Cushiony moisture,
without a sticky finish.
Texture

Soft, cushiony cream

Ritual
  1. 1Cleanser
  2. 2Toner
  3. 3Serum
  4. 4Moisturizer
  5. 5Eye Cream
Peptide Lock-In Cream with texture swatch
Key Ingredients

5 Peptides

Panthenol

Profile

For skin that feels tight again soon after moisturizing, this cushiony cream glides on smoothly and leaves skin feeling comfortably moisturized without a sticky finish.

Key Points

Cushiony moisture · Soft finish

How to Use

Smooth over the face as the last step.

Seoulected · Step 5 — Eyes
Eye Cream15 g

Vita Care Eye Cream

Fresh hydration
for dry-looking eye areas.
Texture

Light, soft cream

Ritual
  1. 1Cleanser
  2. 2Toner
  3. 3Serum
  4. 4Moisturizer
  5. 5Eye Cream
Vita Care Eye Cream with texture swatch
Key Ingredients

Retinol

Niacinamide 5%

Profile

For dull, tired-looking eye areas, this light cream absorbs smoothly, leaving skin feeling hydrated and looking more refreshed.

Key Points

Eye-area hydration · Fresh finish

How to Use

Gently tap around the eye area.

*Based on a 2-week consumer use test using a 4-point self-assessment questionnaire (21 Korean adults; Intertek Testing Services Korea Ltd.). Results reflect participants' subjective perceptions, not clinical or instrument-based efficacy. Individual results may vary.

A woman applying the Vita Care Eye Cream under her eye
How Seoulected chooses

Easy to choose, easy to use.

We look to the ingredients and skincare trends gaining attention in Korea, then shape them into products for everyday skin concerns.
Each product makes its purpose clear, so you know what to choose and where it fits in your routine.